The WOMMA Community: Our Members
We're businesses that believe that the voice of the consumer is a better advocate than marketers can ever be for themselves. And we mean honest, unadulterated, pure consumer opinion.
We're committed to developing techniques to unleash, amplify, and spread that voice, without changing its fundamental honesty. In a nutshell, we're making it simpler for friends to tell friends about stuff they like.
Our members come from diverse industries, with varied job descriptions and assorted objectives. But they are all working to turn word of mouth from something that we know about anecdotally into a respected, core part of the marketing mix.
WOMMA members include:
- Marketers and brands that are using word of mouth marketing to reinforce their core and reach out to new customers
- Agencies that deliver word of mouth services and technologies
- Researchers that track the word of mouth experience and teach us how to understand it
- Both offline and online practitioners
(See our complete member list here.)
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