Select a Case Study Category Automate Word of Mouth Marketing Content Sharing Create Pass-Along Tools or Objects Create a Blog Create a Cause Create a Customer Reference Program Create a Fan Club/Loyalist Community Create a VIP program Create a Viral Campaign Create an Evangelism Program Establish a User Community Generate Buzz Identify Influencers in Your Database Incorporate Extroardinary Product Design Influence Your Influencers Interact with Bloggers Organize Street Teams Pre-Product Launch Marketing Product Placement/Seeding/Sampling Provide Excellent Customer Care Service Track Blogs Track Trends Use an Evangelism Service Work with Consumer Generated Media Work with Nonprofits Work with Online Communities Work with Online Video Work with Social Networks

Word of mouth marketing encompasses an amazing diversity of techniques to get people talking. Whatever the ultimate goal of a marketing initiative, there's sure to be a word of mouth technique that fits.

WOMMA's Case Study Library is a "how-to" resource intended to help you gain a better understanding of the different types of word of mouth marketing that exist, as well as how to put them to work for you. We're showcasing the best work from the best marketers, giving the people who create noteworthy word of mouth campaigns the recognition they deserve and providing an educational tool for those who want to learn a little more about this thing called "WOM."

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Case Study Categories

Automate Word of Mouth Marketing	Establish a User Community	Track Blogs
Content Sharing	Generate Buzz	Track Trends
Create Pass-Along Tools or Objects	Identify Influencers in Your Database	Use an Evangelism Service
Create a Blog	Incorporate Extroardinary Product Design	Work with Consumer Generated Media
Create a Cause	Influence Your Influencers	Work with Nonprofits
Create a Customer Reference Program	Interact with Bloggers	Work with Online Communities
Create a Fan Club/Loyalist Community	Organize Street Teams	Work with Online Video
Create a VIP program	Pre-Product Launch Marketing	Work with Social Networks
Create a Viral Campaign	Product Placement/Seeding/Sampling
Create an Evangelism Program	Provide Excellent Customer Care Service