Frequently Asked Questions
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Should I Submit a Case Study?
Can't decide whether or not you should submit to WOMMA's Case Study Library? Here are a couple of questions you might want to ask yourself before you submit:
- Have I done something unique, exciting, fresh, new, original, noteworthy, innovative, novel, creative, imaginative, or just plain wacky using word of mouth marketing?
- Do I want to promote my best work where prospects and future clients can see it?
- Was I 100% ethical every step of the way? (Refer to WOMMA's Ethics Code to be sure.)
- Do I think other word of mouth marketers would gain something from knowing what I did and how I did it?
- Do I want to be a word of mouth superstar?
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What If I Have a 500-Word Case Study?
Sorry, Charlie: Case studies must be shorter than 300 words. We're creating a library of WOM resources that are easy to access and on point, and we don't want the resource to be muddied down by pages and pages of excess. WOMMA's Case Study Library is all about education and sharing exciting ideas. The more simply things are written, the more easily they will be digested, and the more everyone will benefit.
If you have a big, bulky case study that you just can't trim down to meet the 300-word limit, you have a few options:
- Get out the hedge trimmers and cut, cut, cut!
- Grudgingly trim it back, but include a link to the full study so that people can click over if they want to read more.
- Submit the case study as-is, but be willing to live with the edits that WOMMA's editorial staff makes.
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But It's Already Sept. 2nd! What Now?
You might have missed the 2008 Wommie Awards deadline, but don't despair. The Case Study Library is an ongoing project. New submissions are always welcome and will be added to our complete Case Study Library. Also, all case studies submitted after the Sept. 1, 2008 deadline will be eligible for the 2009 Wommie Awards!
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What's the Deal with the "Wommie?" You Guys Are Trying to Be Funny, Right?
You caught us.
Sorry, there's no prize for that.