Guidelines
Case studies submitted to WOMMA's Case Study Library should:
- Be shorter than 300 words. Give as detailed a description of who/what/when/where/how as you can in 300 words.
- Be written from the client perspective
- Be free of blatant self-promotion. Blatantly self-promotional text will be removed and case studies that are overtly self-promotional will be rejected.
- 100% ethical
- Include a short title
- Tell us what you did and how you did it. Problem and solution.
- Credits should include: client, agency, budget, date of campaign, contact name, one client logo and one agency logo (120px x 90px max.).
- Include a link to an extended version of case study (optional)
Writing a case study is easy: Keep the focus on your client or consumers. Ask yourself questions that frame the situation from their perspective. What goals did the client want to accomplish? What problems for the consumer were solved?
Participation in WOMMA's Case Study Library is open only to WOMMA members. Individual vendors and agencies can only submit one case study under their own name. Additional case studies should be submitted under clients' names.
Beyond the minimum standards, judges will be looking at a variety of factors, including:
- Flair -- Have you done something buzz-worthy with WOM?
- Freshness -- Did you recycle, or was your idea genuinely new?
- Cost -- Did you spread the word without breaking the bank?
- Reach -- Did people tell their neighbors or their neighborhoods?
- Problem solved -- Getting people talking is one thing, solving the client's problem is another. Did your campaign solve the problem?
Special Note on Ethics
Ethics violations are grounds for disqualification. Period.
The Wommie Awards were created to celebrate and recognize amazing word of mouth campaigns and the fabulous people who create them.
Unethical WOM should never be rewarded.
Final Notes
Ethical guidelines should be inserted where appropriate. For example, a case study on creating an evangelism program should include an ethical guideline such as, "Be sure to use only firms that require participants to disclose who they're working for."
All case studies will be published at WOMMA's sole discretion, and we reserve the right to reject submissions for any reason. WOMMA also reserves the right to edit entries for content and style. By submitting a case study, the author gives WOMMA the right to use it as we see fit, in WOMMA's Case Study Library as well as in future WOMMA marketing materials, etc.