WOMMA's Wommie Awards
What Are They?
WOMMA's Wommie Awards were created to recognize amazing word of mouth campaigns and the fabulous people who create them. Word of mouth has been around for as long as people have been talking, but word of mouth marketing -- actually harnessing, amplifying, and improving the consumer conversation -- is a comparably new phenomenon.
Thus far, word of mouth has experienced the "first tier" of marketing campaigns. The groundwork has all been laid, and the basics have all been executed. What happens next hinges on the ingenuity of word of mouth marketers like you.
We want to hear what you've been up to and to give credit where credit is due. If you've done something noteworthy, let us know!
Past Wommie Award Winners
2007 Wommie Award Winners
- Affinitive -- American Skiing Company: MyA41.com Passholder Community
- Converseon -- Second Chance Tree Project Takes Reforestation from Virtual World to Physical World
- Fanscape -- Clear Channel NEW! Populating Site with Musicians Campaign
- Quicken Loans -- How Quicken Loans Became a Yahoo! Answers Knowledge Partner
2006 Wommie Award Winners:
- Brains on Fire -- Creating Teen ViralMentalists for an Anti-Tobacco Use Movement
- The Coca-Cola Company -- Sprite/LOST Experience
- Hass MS&L -- Creating Buzz for the Canary Project
- Yahoo! -- Yahoo! Answers: A Global Exchange of the World's Knowledge
For your chance to nab a future Wommie Award, submit a case study to WOMMA's Case Study Library. We're always accepting submissions, and everyone who submits will be considered for future Wommie Awards. Keep those case studies coming!