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Introduction

Read and comment at www.womma.org/disclosure/read/

Consumer-generated media is in the spotlight, thanks to recent headlines surrounding LonelyGirl15, and WOMMA is responding with a call for discussion.

Most consumers believe that content in environments like MySpace or YouTube has been created by non-marketers. WOMMA's goal is to establish actionable guidelines and best practices for marketers working in this media. When complete, these guidelines will provide marketers with industry-accepted terms as to what constitutes sufficient disclosure.