Skip to Content | Skip to Navigation

Learn about Word of Mouth in our Great Email Newsletters!
WOMMA Action Items
Stay in the loop with deals and opportunities
Womnibus Weekly
The latest, greatest WOM strategies and successes
Send info on joining WOMMA

Your Email:


Your email is private

See Something Here Worth Talking About? Spread the Word — It's What We Do!

Privacy Notice

The information sent in this email will remain private, though WOMMA reserves the right to moderate all messages. WOMMA never releases, shares, or sells email addresses. Data collected are not shared with other organizations, are kept private at all times, and are never released to outside parties.

 

Press Release

Lonelygirl15, Honesty and Disclosure: Call for Comment on Guidelines for Marketer Disclosure in Social Media

Chicago, 9-26-2006 -- A number of meaningful and visible questions have arisen in recent weeks regarding marketer transparency and disclosure in social media. To help address this issue, the Word of Mouth Marketing Association (WOMMA) is calling for input on disclosure needs for marketers using viral video, social networks and other forms of new, consumer-created media.

WOMMA has issued a discussion draft outlining this topic and invites all interested parties to comment. The goal is to include vital input from all stakeholders, including consumers, marketers and existing industry groups.

A full telephone briefing on this issue is open to the public on Wednesday, Sept. 27, at noon EST: Call 1-512-225-3050 and enter code 495675# to participate.

"Consumer protection comes first and any involvement by marketers must be clearly stated," said WOMMA Board Member Jamie Tedford, SVP, Marketing and Media Innovation, Arnold Worldwide. "Ultimately, both consumers and marketers will benefit from transparency in this emerging medium. The challenge facing marketers is how to meet these needs while not limiting creative expression."

Most consumers believe that content in environments like MySpace or YouTube has been created by non-marketers. WOMMA's goal is to establish actionable guidelines and best practices for marketers working in this media. When complete, these guidelines will provide marketers with industry-accepted terms as to what constitutes sufficient disclosure.

Comments can be submitted until Oct. 31, 2006, at www.womma.org/disclosure.

About WOMMA

WOMMA is the official trade association for the word of mouth marketing industry. Our more than 300 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI and ethical leadership. Learn more about us at www.womma.org.