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Word of Mouth Essentials

WOMMA is dedicated to providing word of mouth marketers with the information they need in order to grow not only their business, but also their industry. These documents -- the core pieces in our vast word of mouth marketing collection -- will give you all the information you need to make your way with word of mouth.

Word of Mouth 101: Our original introduction to word of mouth marketing
The WOMMA Ethics Code: All you need to know to be a responsible word of mouth marketer
WOMMA Terminology Framework: Learn a common language for measuring and tracking word of mouth

Sections of the Word of Mouth Marketing Association's Website

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Learn About Word of Mouth

Word of Mouth Essentials

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