Current WOMMA Groups
There are three primary categories of WOMMA Groups:
Councils: Permanent standing groups that address high-level, mission-critical areas vital to the future of the organization and the industry.
Task Forces: Project-oriented working groups that come together to address a specific issue, and disband once their work is complete.
Interest Groups: Virtual knowledge-sharing forums that function as informal places for like-minded members to come together and network around shared interests or niche topics in word of mouth.
A. Councils
Specialized knowledge and qualifications are required to participate.
Significant time commitment. Participation subject to approval.
Ethics Council
Create a WOMMA ethics program that is recognized by industry, government, and consumer groups as a showcase of industry self-regulation and consumer protection.
Qualification: Requires specific expertise in public policy matters and an exemplary ethics record.
Communications Council
Lead efforts to promote and protect the reputation of the word of mouth industry. Coordinate efforts to educate marketers about what we do. Teach the press and public the difference between ethical word of mouth and the stealth marketing that we oppose. Liaison with conference, media, and other key audiences.
Qualification: Requires specific expertise in public relations.
Membership Council
WOMMA's member evangelists reach out to potential members and encourage member-led initiatives.
Qualifications: Open
Research Council
Bring accountability, measurability, and order to the word of mouth field by developing unified metrics and terminology. Major activities include development of standards and methodology, publishing research, and planning WOMMA's research conferences.
Qualifications: Must have specific expertise in market research.
B. Task Forces
In certain Task Forces, specialized knowledge and qualifications are required to participate.
Two to three hours per month is recommended to stay involved.
Blogger Relations Task Force
Establish ethical guidelines when marketers interact with bloggers.
Qualification: Open
Viral/Social Network Disclosure Task Force
Explore disclosure issues related to marketer participation in consumer-created media environments, such as viral video and social networks.
Qualification: Open
Ethics Adoption Task Force
Develop toolkit of documents to support companies that want to formally adopt WOMMA's Ethics Code for themselves and their vendors.
Qualification: Requires specific expertise in ethical Word of Mouth Marketing and complete understanding of the current Code of Ethics.
Ethics Assessment Toolkit Task Force
Develop a questionnaire to prevent marketers and their vendors from engaging in stealth marketing practices.
Qualification: Requires specific expertise in ethical word of mouth marketing and complete understanding of the current WOMMA Ethics Code.
Word of Mouth Data Anthology Task Force
Compile the greatest word of mouth research and statistics in a cut-and-paste resource for members' presentations and reports.
Qualifications: Must have specific expertise in market research.
C. Interest Groups
Open to all members interested in the topic.
Discussion-oriented, no formal time commitment.
BtoB
Focused on issues that impact word of mouth when used specifically in a BtoB environment.
Women and Word of Mouth
Focused on the unique issues related to word of mouth to and between women.
Blogs
Focused on ethical ways to use blogs to generate word of mouth, and working with word of mouth within the blogosphere.
Viral
Focused on online/offline viral communications, why messages spread, and how to generate viral word of mouth.
Communities
Focused on ethical techniques to generate word of mouth with communities and social networks.
Nonprofits & Public Affairs
For nonprofit/advocacy groups that want to discuss how to effectively use word of mouth to spread their messages.
WOMMA Local
Cities with more than 10 member companies appoint a representative to this Council, which coordinates local events, opportunities, and promotions.
Brand Marketers
A private discussion group for brand marketers to come together and share insights, discuss various techniques, and share knowledge.
Qualification: No agencies or vendors, major national brands only.
Small and Mid-sized Marketers
A private discussion forum for the unique interests of marketers with bigger brains than budgets, focused on sharing word of mouth strategies.
Qualification: Small business marketers, no agencies or vendors.
WOMMA Asia
WOMMA Europe
Special forums for WOMMA members outside the United States to meet, network, and discuss unique topics and opportunities specific to their region.