WOM in the City

We're bringing our WOM smarts to the Big Apple. Join WOMMA and our sponsors and member organizations GfK Custom Research North America and the 92nd Street Y for an educational course on word of mouth marketing.

Agenda
July 12 | New York, NY
7:30 a.m. - 8:00 a.m.	Breakfast
8:00 a.m. - 8:45 a.m.	What is WOM? Pete Blackshaw, Nielsen BuzzMetrics, CMO
8:45 a.m. - 9:30 a.m.	WOM Ethics Ed Keller, Keller Fay Group, CEO Peter Waldheim, WOMMA
9:30 a.m. - 9:45 a.m.	Coffee Break
9:45 a.m. - 10:30 a.m.	How-to: Online and Offline WOM Malcolm Faulds, Bzzagent, VP of Media Services Leslie Forde, VP, Strategic Alliances, Communispace Corporation
10:30 a.m. - 11:00 a.m.	Case Study Rob Key, Converseon, CEO
11:00 a.m. - 11:45 a.m.	Wrap up Panel and Q&A Phil Lutz, GfK Roper Consulting, Senior Editor Dana Weissman, Director, Audience Development & Community Outreach, 92nd Street Y Pete Blackshaw, Nielsen BuzzMetrics, CMO Ed Keller, Keller Fay Group, CEO Malcolm Faulds, Bzzagent, VP of Media Services Leslie Forde, VP, Strategic Alliances, Communispace Corporation Rob Key, Converseon, CEO
11:45 a.m. - 12:00 p.m.	Why Join WOMMA
Note: Schedule and speakers subject to change.