Can’t make it to the DNC in Denver or the RNC in Minneapolis? Don’t worry, the crush of social media applications covering the conventions will provide you with a heavy dose of political minutia. The pushers in this scenario include the likes of Digg, Delicious, Flickr, Seesmic, and Twitter, to name a few.
To help sell its high-priced digital reading device, Amazon is relying more than ever on its tried-and-true sales strategies of word of mouth and customer reviews, and it appears to be working. Through the “See a Kindle in Your City” message board, current owners provide potential customers the opportunity to physically meet, at a coffee shop or a restaurant, and show each other Kindles.
In a tough economy, more retailers are turning to social media as an attempt to reach their target audience. With a shaky economy expected to impact the amount of money consumers spend on back-to-school shopping, retailers are using social media to capture the attention of younger consumers, drive brand recognition, and develop market awareness.
In her weekly podcast exploring perspectives in social media marketing, Jennifer Jones interviews Deborah Dick Rath, Senior Vice President of Healthcare Practice, at FactorTG. Deborah Dick Rath provides insight on how Healthcare and Pharma companies can implement a dialogue channel, establish best practices, and create an effective media plan. Deborah expounds upon these topics by highlighting social networks created by Merck and Abbott Labs.
Old Orchard’s new "Fit for Lifestyle" campaign seeks to use social media and other touchpoints to reach people with diabetes and those on restricted diets. Through its Healthy Balance health-focused website, Old Orchard features a blog for volunteer organizers of Juvenile Diabetes Research Foundation International as well as blogs by a dietician and a fitness expert.
Can’t make it to the DNC in Denver or the RNC in Minneapolis? Don’t worry, the crush of social media applications covering the conventions will provide you with a heavy dose of political minutia. The pushers in this scenario include the likes of Digg, Delicious, Flickr, Seesmic, and Twitter, to name a few....
To help sell its high-priced digital reading device, Amazon is relying more than ever on its tried-and-true sales strategies of word of mouth and customer reviews, and it appears to be working. Through the “See a Kindle in Your City” message board, current owners provide potential customers the opportunity to physically meet, at a coffee shop or a restaurant, and show each other Kindles....
In a tough economy, more retailers are turning to social media as an attempt to reach their target audience. With a shaky economy expected to impact the amount of money consumers spend on back-to-school shopping, retailers are using social media to capture the attention of younger consumers, drive brand recognition, and develop market awareness....
In her weekly podcast exploring perspectives in social media marketing, Jennifer Jones interviews Deborah Dick Rath, Senior Vice President of Healthcare Practice, at FactorTG. Deborah Dick Rath provides insight on how Healthcare and Pharma companies can implement a dialogue channel, establish best practices, and create an effective media plan. Deborah expounds upon these topics by highlighting social networks created by Merck and Abbott Labs....
Old Orchard’s new "Fit for Lifestyle" campaign seeks to use social media and other touchpoints to reach people with diabetes and those on restricted diets. Through its Healthy Balance health-focused website, Old Orchard features a blog for volunteer organizers of Juvenile Diabetes Research Foundation International as well as blogs by a dietician and a fitness expert....
Steve Woodruff of MarketingProfs took a side trip to a Harley dealership this past weekend, and unexpectedly found himself in “the shrine of Harley-Davidson.” Surrounded by motorcyclists speaking the “Harlean” dialect, clad head to toe in black Harley uniforms of t-shirts and tattoos, Woodruff realized that the Harley community was irrevocably cult-like. The Harley owners he met at that shop had found “it.” They proudly rolled up their sleeves to brandish a tattoo, attempted to inject Harley jealousy into conversations, and unabashedly raved about the advantages of their brand. Says Woodruff, “Brand advocacy isn’t always the highest goal…you really want to create a cult.”...
This has undeniably been the box office summer of superheroes. “IronMan,” “The Dark Knight,” “Hellboy II,” and “The Inctedible Hulk” have rocketed through movie theatres, pulling in hundreds of millions of dollars on their journeys. Looking to piggyback on the popularity of the superhero blockbusters, the United Way of Chicago launched a street campaign combining some Chicagoans running through the city as superheroes, some posing with superhero cardboard cutouts, and comic-book posters and stickers with the United Way symbol acting as a surrogate bat symbol. All together, the campaign shows the power of framing one’s brand or organization within existing popularity trends. You don’t always have to make the trend; find your niche within it....
