Video Testimonials
Julie Wittes Schlack, Communispace
New WOMMA boardmember Julie Wittes Schlack of Communispace describes some of the value that comes out of private, facilitated brand communities.
Suzanne Fanning, Fiskars Craft
Suzanne talks about the "Fiskateers" brand ambassador program they launched 13 months ago. What has Fiskars learned? How has it worked? And where's it going this year?
Ed Keller, Keller Fay Group
Ed is the current President of WOMMA, and the author of key WOM text "The Influentials." Here he defines some terms, talks about the maturing of the industry, and gazes in the crystal ball.
Rick Murray, Edelman
Rick Murray on the web as billion-person focus group, the rise of WOM, and stuff like that.
Ted Wright, Fizz
Ted tells us what he's been talking up recently, gives us a word-of-mouth definition, and lists his three points for WOM.
David Weinberger, Author
David Weinberger on conversation, marketing and the inherent conflict between the two.
John Moore, Brand Autopsy
John Moore on how and why he got into blogging, WOMMA, and his key piece of advice to clients.
Pinny Gniwisch, Ice.com
Pinny describes what it took to get social media going at Ice.com, their move into video, and metrics/ROI.
Paul Rand, Ketchum Communications
Paul Rand of Ketchum on the question of sustainable word-of-mouth. Shot at WOMMA's Summit2, Washington DC
Ryan Berger, Euro RSCG
Ryan Berger describes his take on "Human Media" and what it means at Euro RSCG. Shot at WOMMA's Summit 2, Washington DC.
Jake McKee, Big in Japan
Community Guy Jake McKee of Big In Japan talks about the motivations of web community members, and why a long term approach is needed for community work. Taped at WOMMA's Summit2, Washington DC
Dave Balter, Bzz Agent
Dave Balter describes the evolution of WOM into a media channel, and BzzAgent's role. Taped at WOMMA's Summit 2, Washington DC.
CC Chapman, Crayon
New marketing and media guru CC Chapman talks about his new venture (see crayonville.com) and the promise/limitations of Second Life. Taped at WOMMA's Summit 2.
Jamie Tedford, Arnold Worldwide
Jamie Tedford of Arnold Worldwide discusses WOM, community, and marketing integration from an agency perspective. Taped at WOMMA's Summit 2 in Washington DC.
Dan Buczaczer, Denuo
Denuo's Dan Buczaczer on the value of WOM, qualitative research, and predictions for 2007. Taped at WOMMA's Summit 2.
Mary Engle, Federal Trade Commission
Mary Engle of the FTC on disclosure in the word-of-mouth world, and the FTC's recent position paper. Download a PDF of the paper here. Taped at WOMMA's Summit 2, Washington DC.
Darrell Jursa, Liquid Intelligence
Sales 101 from beverage industry specialist Darrell Jursa of Liquid Intelligence. How to sell influencer marketing, and the complexities of execution. Taped at WOMMA's Summit 2.
Ben McConnell, Church of the Customer
Ben McConnell on the 1% rule, the rise of amatuers, and other lessons from his new book Citizen Marketers, co-authored with Jackie Huba. Taped at WOMMA's Summit2.
Leslie Forde, Communispace
Communispace's Leslie Forde makes the case for private brand communities. Taped at WOMMA's Summit2, Washington DC.
Doug Walker, Rock Paper Scissors
Doug Walker is the Managing Director of the World Rock Paper Scissors Society, and in this video he leads a fiercly contested RPS battle among WOMMA Summit2 attendees. His keynote speech told the story of the viral spread of his organization, and what we as marketers can learn by it.
Jim Nail, TNS MI/Cymfony
Jim Nail of Cymfony answers the question "Why WOMMA?" and gets into the rise of brand communities and forecasts where this whole marketing thing is going.
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