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What an excellent kickoff to the future of word of mouth! As an entrepreneur with a new start-up venture, I have spent a lot of time trying to embrace the power of the customer to make our business a better place to be. This conference really hit the spot in bringing it all together and I hope to be able to bring my own case study to next year's conference. My kimono's flapping in the wind.— Laura Bennett, Embrace Pet Insurance
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