Tuesday, Nov. 13 -- Cocktail Reception
Join WOMMA and your fellow Summit attendees in the conference center of the Rio All-Suite Hotel & Casino for an opening cocktail reception from 5:30 p.m. - 7:30 p.m. sponsored by PopularMedia. Meet some of the industry leaders that you'll be spending the next few days with, and network over Vegas-style cocktails.
Conference Updates
PQ Media Releases Word of Mouth Marketing Forecast 2007-2011; First-Ever Analytics on the Size, Structure & Growth of WoM Marketing
Patrick Quinn, President/CEO of PQ Media, to Present Report Findings at WOMMA's Word of Mouth Marketing Summit Nov. 14-15
Major brand marketers have begun to reallocate budgets to alternative media with potential to meet the challenges of a rapidly diversifying media landscape. And one of the fastest-growing segments is word of mouth marketing. But while WOM has exhibited strong growth and upside potential, the industry has not been clearly defined and there has been a dearth of reliable data, analytics, and forecasts tracking its direction.
PQ Media, the leader in alternative media research, will use its proprietary econometric methodology, known as Medianomics™, to provide never-before-seen data, analytics and forecasts on the key trends driving the various industry segments, including WOM media, WOM agencies, and WOM research. The report will also answer the following questions, among others:
- How is word-of-mouth marketing defined?
- How big is the industry and how fast is it growing?
- Who are the leading companies in this space?
- What trends in technology, measurement, etc., are driving the growth of WoMM?
- What does the future hold for WoMM?
- Which segments and categories are poised for fast growth going forward?
- What is the long-term growth potential for WoMM?
WOMMA Announces Wommie Award Winners: Affinitive, Converseon, Fanscape, and Quicken Loans to Present at the Word of Mouth Marketing Summit Nov. 14-15
Chicago, IL 11-01-2007 -- The Word of Mouth Marketing Association (WOMMA) today announced Affinitive, Converseon, Fanscape, and Quicken Loans as the 2007 Wommie Award winners. WOMMA congratulates all of the recipients of this word of mouth marketing accolade, which was designed to recognize amazing word of mouth campaigns and the smart people who create them.
WOMMA was delighted at the member-response that the second annual competition garnered. Members submitted more than 50 case studies to WOMMA's Case Study Library (http://www.womma.org/casestudy), which now holds well over 100 examples of word of mouth marketing in action and is the largest collection of word of mouth marketing case studies.
The 2007 Wommie Award recipients and their winning case studies are:
- Affinitive -- "American Skiing Company: MyA41.com Passholder Community"
- Converseon -- "Second Chance Tree Project Takes Reforestation from Virtual World to Physical World"
- Fanscape -- "Clear Channel NEW! Populating Site with Musicians Campaign"
- Quicken Loans -- "How Quicken Loans Became a Yahoo! Answers Knowledge Partner"
"I was thrilled to see the caliber of work considered this year for the Wommie Awards, particularly when comparing them against last year’s submissions," said Amanda Van Nuys, Vice President of Corporate Marketing at Organic, Inc. and Wommie Awards judge.
"Collectively, the case studies clearly demonstrate how word of mouth marketing has grown up over the last few years as it transitions from its adolescence and into a more evolved and disciplined marketing practice."
Wommie Award winners will present their award-winning work to a room filled with more than 500 of their industry peers at WOMMA's Word of Mouth Marketing Summit, which is taking place Nov. 14-15 in Las Vegas. Learn more about WOMMA's Summit and Research Symposium, or register now, at http://www.wommasummit.com.
While the 2007 Wommie Awards recipients have already been chosen, WOMMA reminds members that the Case Study Library is always open for submissions, and companies that missed the 2007 deadline can still contend for WOMMA's 2008 Wommie Awards.
In the meantime, the case studies will be on display as a reference for the word of mouth industry and as a great way for WOMMA's member companies to showcase their best work. For more information, or to submit to WOMMA's Case Study Library, visit http://www.womma.org/casestudy/submit.
WOMMA Announces Word of Mouth Marketing Research Awards
Chicago, 10-30-2007 -- The Word of Mouth Marketing Association (WOMMA) today announced award-winning papers from its forthcoming book, the much anticipated, member-generated research collection, "Measuring Word of Mouth Vol. 3." Winning papers were chosen from the more than 20 papers submitted for inclusion in WOMMA's third word of mouth marketing research anthology and are being recognized for their contributions to the word of mouth marketing industry's growing wealth of data.
Award-winning papers will be presented at WOMMA's Word of Mouth Marketing Research Symposium, which is taking place Nov. 13 in Las Vegas.
Award recipients are:
>> Best Demonstration of ROI<<
Influencer Product Seeding Programme
* Lauren Ackerman, Matchstick
>> Best Discussion of Lessons Learned <<
How Word of Mouth Impacts Medicare Product Launch and Product Design
* Paolo Gaudiano, Oliver Bandte, Dejan Duzevik, Andrey Anev, Icosystem
>> Best Use of WOMMA Terminology Framework <<
Measuring the Ripple: Creating the G2X Relay Rate and an Industry Standard Methodology to Measure the Spread of Word-of-Mouth Conversations and Marketing-Relevant Outcomes
* Matt McGlinn, BzzAgent, Inc.; Dr. Walter Carl, Jennifer Oles, Northeastern University
These papers and more are featured in WOMMA's "Measuring Word of Mouth Vol. 3," which is being officially launched at WOMMA's Research Symposium in Las Vegas. All attendees to WOMMA's Word of Mouth Marketing Research Symposium will receive a free copy of the 200+ page, research-saturated book -- a great way to take conference learnings back to the office.
"The research surrounding word of mouth marketing that has been conducted in the past year advanced the industry tremendously, giving us new and better ways to prove the impact of word of mouth marketing and to value it in real, tangible terms," said Ed Keller, WOMMA Board President and CEO of The Keller Fay Group. "Anyone invested in word of mouth marketing would be well served by reading the papers in this research anthology."
Aside from the general word of mouth marketing papers submitted for this research collection, there is also a special section within the book dedicated to research around one of the biggest issues in word of mouth marketing research: the influencer model.
WOMMA's Research Symposium is where the industry's top researchers will gather to demonstrate the latest advances in word of mouth valuation, participate in in-depth discussions of measurement issues, and put forth their best data and research. This is WOMMA's third annual Word of Mouth Marketing Research Symposium, and is the only conference focused on quantifying word of mouth marketing and finding measures, metrics, and standards with which to prove the value of consumer engagement.
For more information about the Research Symposium, or to register, visit http://www.wommaresearch.com.
Don't Forget
Come a day early and attend WOMMA's Research Symposium, too! Same great location, and it's the only conference focused on quantifying word of mouth marketing. If you need the numbers to back your initiatives or are looking to make and internal sell, WOMMA's Research Symposium is a must-attend. Just be prepared for some number-crunching!
